Rachel Bader

About Rachel Bader

Rachel Bader leads audience strategy and data-driven content development at HousingWire. As Editor, Strategic Content, she oversees local market coverage powered by HousingWire Data and AI-assisted workflows, delivering clear, actionable insights that help housing professionals succeed in their markets. Rachel also leads the newsroom's AI-driven editorial innovation, developing systems that enhance efficiency, discoverability and consistency. She works across teams to align content strategy with audience needs and growth goals.

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Rachel Bader's Experience

Rachel brings a unique blend of mortgage industry knowledge, real estate expertise, and AI innovation to her editorial leadership. She began her professional career in the mortgage industry and has since developed deep experience in strategic communications, brand storytelling and growth strategy. A licensed REALTOR®, she draws on experience in residential real estate, consumer behavior and local market dynamics to provide housing professionals with insights they can act on immediately. Her career spans roles in housing, education and commerce, where she led brand strategy and developed deep skills in content development and audience engagement. Rachel holds a bachelor's degree from Texas Woman's University.

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